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This is an example of a
Pocket Training Guide for the Personal Profile Pillow |
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One reason why many Specialty Bedding programs fail at the retail level is that very few manufacturers place enough emphasis on marketing and sales support. BOYD is different! We are continually developing national recognition through our products and customer base. BOYD offers our retailers the following:
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Free Quality TV Ads | |||||||||||||||||||||||||||||||
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BOYD has developed professional TV commercials for our Night Air and Natural Spring/Boyd Flotation products for use by our retailers. These professionally produced commercials help build recognition of the Specialty Sleep category.
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| Newspaper Ad Slicks | ||||||||||||||||||||||||||||||||
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Our in-house art-department can supply you with camera ready artwork to your exact specifications. These ads can be individually developed to allow you to advertise the category with a minimal amount of ad space.
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| Point of Purchase Materials | ||||||||||||||||||||||||||||||||
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BOYD can provide Plexiglas easel stands with informative inserts explaining the components of each mattresses' construction. These POP stands help educate you sales staff and act as a "Silent Salesperson" to inform your customers as to the benefits of Specialty Sleep as well.
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| Pocket Training Guides | ||||||||||||||||||||||||||||||||
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Many of our Specialty Sleep products and Accessories have pocket training cards that are available for use by your sales staff. These training cards give your sales staff all the information they need about each product and it is there at their fingertips anytime they need answers to questions posed by a consumer.
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| Sales Representation in the Field | ||||||||||||||||||||||||||||||||
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BOYD has experienced Regional Sales Managers throughout the country to provide ongoing training to your sales staff and warehouse operations personnel.
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| Spiff Incentive Programs | ||||||||||||||||||||||||||||||||
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One of the keys to success is to build enthusiasm with you sales staff. By providing occasional spiff incentives, we can generate the necessary attention and excitement for the products being offered.
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Phone (314) 993-2693 or email us at info@boydflotation.com |
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All Right Reserved. |
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